Google Search

1. Privacy and Data Collection

Making privacy settings complex and multi-layered
Defaulting to tracking-enabled options
Using "personalized experience" messaging to encourage data sharing
Making opting out of tracking more complicated than opting in
Pushing users toward staying signed into Google accounts

2. Search Result Manipulation

Making ads look increasingly similar to organic results
Using subtle "Sponsored" labels that blend with surroundings
Placing multiple ads before organic results
Pushing organic results further down the page with various widgets

3. Google Service Integration

Prominently featuring Google products (Maps, Shopping, YouTube) above organic results
Making Google's own services visually more appealing than external results
Using prime screen real estate for Google features rather than direct search results
Auto-expanding Google features while collapsing competing sources

4. Mobile Experience Manipulation

Making scrolling past Google features more cumbersome on mobile
Using infinite scroll to keep users engaged longer
Emphasizing Google AMP pages over standard web results
Making it harder to access desktop version on mobile devices

5. Choice Architecture

Presenting Google's interpretations of queries ahead of actual results
Auto-completing searches in ways that favor Google services
Using featured snippets that discourage visiting source websites
Prioritizing Google Knowledge Graph over external information sources

6. Consent and Settings

Making privacy settings reset after updates
Using complex language in privacy options
Requiring multiple steps to opt out of personalization
Making "Accept all" prominent while hiding detailed controls

7. Search Behavior Manipulation

Suggesting related searches that keep users in Google's ecosystem
Using auto-complete to influence search behavior
Emphasizing visual results that keep users on Google rather than clicking through
Making "People also ask" sections that create endless exploration loops

8. Location and Device Tracking

Making location tracking opt-out difficult to find
Using persistent location history unless explicitly disabled
Tying device settings to account settings in complex ways
Making full privacy control require understanding multiple interconnected settings

9. Market Position Exploitation

Making alternative search engines harder to set as defaults
Using browser integration (in Chrome) to encourage Google Search use
Making Google services work better with Google Search than alternatives
Using cross-service integration to increase switching costs

10. User Attention Manipulation

Using infinite scroll in image search to increase time spent
Making "Quick Settings" that don't include important privacy controls
Using engagement metrics to determine result placement
Emphasizing visually engaging elements that may not be most relevant

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