Youtube

Youtube

1. Autoplay Manipulation

  • Videos automatically start playing next content when one ends
  • Making autoplay opt-out rather than opt-in
  • Countdown timer to next video creates urgency to stay engaged
  • Autoplaying videos in search results and homepage when hovering

2. Infinite Scroll and Content Loop

  • Endless feed of recommended videos that continuously loads
  • "Short-form" vertical video feed designed for endless swiping
  • Home page that dynamically updates with new content to keep users scrolling
  • Related videos that lead users down increasingly engaging content paths

3. Notification Pressure

  • Aggressive prompts to enable notifications
  • Multiple reminders to subscribe to channels
  • "Bell icon" manipulation with various notification levels
  • Pop-ups about missing out on new content from subscribed channels

4. Premium Features Gatekeeping

  • Increasing frequency of ads to push Premium subscriptions
  • Restricting background play to Premium users
  • Bundling ad-free viewing with features like downloads
  • Making Premium trials prominent while hiding cancellation terms

5. Algorithm Exploitation

  • Recommending progressively more extreme content to increase engagement
  • Prioritizing watch time over user-stated preferences
  • Using clickbait thumbnails and titles in recommendations
  • Emphasizing content that keeps users watching longer regardless of quality

6. Time Sink Mechanisms

  • Hiding video duration until hover/click on mobile
  • Making it harder to track total time spent watching
  • Removing features that helped users limit viewing time
  • "Watch Later" lists that encourage longer future sessions

7. Data Collection Patterns

  • Making privacy settings complex and hard to find
  • Defaulting to data collection for personalization
  • Linking YouTube activity with broader Google ecosystem
  • Using watch history to create engagement loops

8. Social Pressure Tactics

  • Showing real-time viewer counts
  • Emphasizing likes and engagement metrics
  • Creating FOMO through "Trending" and "Popular right now" sections
  • Using community features to increase platform stickiness

9. Mobile App Manipulation

  • Making browser experience inferior to force app installation
  • Pushing mobile notifications even when web notifications are denied
  • Requiring app for certain features like downloads
  • Making picture-in-picture harder to use in browser

10. Content Creator Pressure

  • Algorithmic pressure to post frequently
  • Metrics visibility creating anxiety
  • Monetization rules that encourage longer videos
  • Engagement-based recommendations that favor sensational content