Instagram

Instagram

1. Infinite Scroll Manipulation

  • Endless feed scrolling designed to keep users engaged indefinitely
  • No clear stopping points or content boundaries
  • Loading new content automatically before reaching the bottom to prevent natural break points

2. Notification Overload

  • Frequent push notifications about tangentially relevant activity
  • "X is on Instagram!" notifications to drive FOMO
  • Alerts about posts from users you rarely interact with to increase engagement
  • Stories highlighted with bright rings to create urgency to view

3. Algorithm-Driven Addiction

  • Intermittent reward system through likes and comments
  • Strategic content delay to build anticipation
  • Showing engaging content mixed with ads at carefully timed intervals
  • "Suggested Posts" that appear after you've seen all new content from followed accounts

4. Social Pressure Tactics

  • "Seen" indicators on stories and messages creating pressure to respond
  • Activity status showing when you're online
  • Notifications when someone screenshots your story
  • Making it obvious when you've unfollowed someone

5. Data Collection & Privacy Manipulation

  • Making privacy settings harder to find and configure
  • Defaulting to the most data-sharing-intensive options
  • Requiring phone number verification for "security"
  • Cross-platform data sharing with Facebook/Meta with unclear opt-out processes

6. Content Creation Pressure

  • "What's on your mind?" persistent prompts
  • Regular reminders to post stories
  • Highlighting when connections post new content
  • Emphasizing streaks and regular posting

7. Shopping Integration Dark Patterns

  • Mixing shopping content seamlessly with social content
  • Making ads look like regular posts
  • One-click shopping integration without clear price comparisons
  • Using previous engagement data to target shopping suggestions

8. Relationship Manipulation

  • "Suggested Friends" based on phone contact access
  • Making it difficult to control feed algorithmic sorting
  • Showing when people are "active now" to prompt interaction
  • Using AI to prioritize certain connections over others without user control

9. Time-Spent Obscurement

  • No built-in time tracking features
  • Hiding total scroll distance
  • No clear indicators of session length
  • Making it difficult to set usage limits

10. Exit Prevention

  • Making account deactivation process complex
  • Multiple confirmation screens for logging out
  • Emotional manipulation during deletion attempts ("Your friends will miss you!")
  • Periodic emails about "what you're missing"

11. Feature Bundling

  • Forcing Reels adoption by prominently placing them in the main feed
  • Making certain features only available if other features are used
  • Requiring cross-platform Meta account integration

12. Engagement Gamification

  • Like counts and follower metrics designed to create competition
  • Story view counts to drive posting behavior
  • "Top posts" highlights to encourage more posting
  • Engagement metrics prominently displayed